Marcus Keeley has reinvented himself on TikTok. Comedian and veteran of the Belfast creative scene, you may know him from his detailed reviews of unremarkable places, from Homebase to Applegreen to the dump, narrated in his signature witty monotone. His most popular, a visit to Tesco in Newtownbreda, has been viewed over 584,000 times. “Occasionally [TikTok] would offer me these ‘aspirational’ review style videos of people going out for a fairly standard meal or spending a night glamping in Fermanagh as if it was a life-changing experience. I’m not denying folk having a nice time, but the express reason of these videos seemed to me to be to make it more than what it is. A lot of the time they come off as quite insincere too, which just led me to questioning why these videos were being made at all. From boredom these sorts of videos inspired in me, I rattled off a few clips of very mundane, everyday experiences but presented in the same style of an influencer. It turns out that going to...
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